THE CONTEMPORARY ISSUES ON HUMAN RESOURCE   MANAGEMENT…
                                                                
Finding the perfect person with the perfect qualifications for the perfect position is not an easy task. In today’s fast changing global business arena, recruiting the right talent has become one of the biggest challenges for HR professionals. Recruiters play a strategic approach to overcoming such unavoidable challenges in the current dynamic, global business world. Making the company’s culture appealing to potential candidates, breaking from the noise, and active engagement are three things which recruiters mainly utilize create fruitful results.
            When it comes to ‘making the company’s image appealing’, it is evident that “candidates care about who they work for as much as what they do. This adds another layer to the recruiting, sourcing and screening mix. Recruiters must know their cultural realities and business strategy to be successful.” A study done in Egypt shows that potential employees are attracted more towards a company which has a better corporate social responsibility. Recruiters use CSR as a primary mode of signaling a positive image of an organization. (Ibrahim 2017)
            Breaking from the noise or standing out from the rest in the industry also plays a vital role for employers to attract the best employees with high skills. Recruiters use social media to create this engagement and to reach their candidates with a promising image. They tend to channel the values & pride of organizations through social media & online advertising. Search engine optimization, big data analysis, user reach options are used as means obtaining higher reach to potential employees. (Buren 2012)
            MAS Holdings, a leading apparel maker of Sri Lanka uses ‘go and see/go to the actual location’ model to make more active engagement with the candidates. MAS recruiters build relationships with local government bodies like AG offices to create active candidate engagement where they make early /easy one on one engagement to recruit quality employees from the limited pool.
            In conclusion, recruiters have to go that extra mile to find the most suitable employees for their organizations while overcoming the challenges of ‘limited time to fulfill the talent requirement’, ‘lack of talent resources to choose from’ and ‘cultural miss-matches.’

REFERENCES
   1. NayeraI, I. (2017) The Relationship between Corporate Social Responsibility and Employer Attractiveness in Egypt: The Moderating Effect of the Individual’s Income. German University in Cairo http://www.cmr-journal.org/article/viewFile/17430/pdf (Accessed: 2 JUNE2017).
    2. Anniek B.(2012) Social media a communication tool for employer attractiveness criteria in the employer branding concept. Nederland university in Twente http://essay.utwente.nl/62165/1/MSc_A_van_Buren.pdf


Comments

  1. UnknownApril 14, 2018 at 10:28 PM

    Good start priyntha .Experince,examples from your industry shows how you find out the information in the practical scenario.keep it up.

    ReplyDelete
  2. UpulApril 16, 2018 at 4:13 AM

    Prefer if you could add some figures to explain the content. And it is good to have a separate blog for each subject.

    ReplyDelete
  3. AnonymousApril 16, 2018 at 5:26 PM

    Well organised and nicely written with examples. Better if you try to add 3 or more reference next time.

    ReplyDelete
  4. darshanaApril 17, 2018 at 8:59 AM

    Good job, make sure to input minimum 3 reference in next time as instructed by Dr. JALDEEN.in the citation, put coma " ," between author & published year.

    ReplyDelete
  5. UnknownApril 19, 2018 at 5:16 AM

    Thank you for your interest Shifan.

    ReplyDelete
  6. UnknownApril 24, 2018 at 10:03 AM

    Good introduction and good start.. Keep it up..

    ReplyDelete
  7. Dr. Rizvan JaldeenMay 3, 2018 at 10:54 PM

    I like the view you have taken directly jumped to the subject, referencing is good, need some examples of global firms but excellent start

    ReplyDelete
  8. NeranjiJune 13, 2018 at 8:29 AM

    Good article but please be aligned to the title and what required by the study program.It could have been attractive if you can update with diagrams or picturesque model.Good luck!

    ReplyDelete
  9. Lakshitha AmarasekaraJuly 5, 2018 at 5:43 AM

    well organized essey with good referencing...Good luck...

    ReplyDelete
  10. SachithraJuly 6, 2018 at 7:18 AM

    Good article. Keep up good work!

    ReplyDelete
  11. UnknownJuly 7, 2018 at 5:17 AM

    Good job very recent referencess.

    ReplyDelete

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