IMPACT OF CULTURE


 People from different countries as well as regions inside them often do things in different ways. One way to explain variations in behavior is the idea of culture. There are so many definitions of culture because the concept is complex. According to Hofstede (1997), culture is the software of the mind, similar to a computer program that controls behavior. According to Sathe (1985), culture is a series of important values and beliefs that are characteristic for the members of a particular society and are relevant to their view of the world as well as to the ideals worth to strive for. However the culture can’t readily be expressed directly.
The impact of national culture on a variety of Human Resource (HR) practices has become one of the most important topics in management research (K.LoMD, 2006). From the perspective of institutional theory it is suggested that HR practices are affected by differences in national culture and that HR practices will be largely dependent on managers' abilities to understand and balance different cultural values and practices (Wang et al., 2008). The contingency or external fit perspective emphasizes the fit between national culture and HR practices, implying that specific HR policies are affected by national culture.
Whereas the value systems affect human thinking, feeling, action, and the behavior of organizations and institutions in predictable ways, the value dimensions reflect basic problems that any society has to cope with but for which solutions differ from country to country (Hofstede, 1983)
People in different cultures communicate among themselves differently. . Verbal communication styles are vary in different cultures and their communication patterns. Greeting gestures has significant identifications. For an example, in a business situation, North Americans shake hands, Japanese bow, and Middle Easterners of the same sex kiss on the cheek (Abbasi and Holman, 1993).

The culture of a country or region in which the organizations function influences the way of motivating employees a great deal. In collective countries, such as Japan, giving an individual reward to an employee could embarrass the recipient and thus be de-motivating. Offering rewards for individual behavior that runs counter to group norms is unlikely to have a positive influence on motivation. People prefer to receive money, titles, or other materialistic or status-oriented rewards. (Hofstede, 1997). 

References

 Abbasi, S. M. and Hollman, K. W. (1993) ‘Business Success in the Middle East, Management Decision’, 31(1), pp. 55-59.
Gunykunst, W. B. and Ting-Toomey, S. (1988) Culture and Interpersonal Communication. California: Sage.            
Hofstede, G. (1997) Cultures and Organizations: Software of the mind. London: McGraw-Hill.
Sathe, V. (1985) Culture and Related Corporate Realities. New York: Irwin.
K.LoMD, S.M., (2006) what is the learning curve associated with double balloon enteroscopy? Technical details and early experience in 6 U.S. tertiary care centers. Gastrointestinal Endoscopy, 64(5), pp. 740-750.
    


 



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