IMPACT OF CULTURE
People
from different countries as well as regions inside them often do things in
different ways. One way to explain variations in behavior is the idea of
culture. There are so many definitions of culture because the concept is complex.
According to Hofstede (1997), culture is the software of the mind, similar to a
computer program that controls behavior. According to Sathe (1985), culture is
a series of important values and beliefs that are characteristic for the
members of a particular society and are relevant to their view of the world as
well as to the ideals worth to strive for. However the culture can’t readily be
expressed directly.
The
impact of national culture on a variety of Human Resource (HR) practices has
become one of the most important topics in management research (K.LoMD, 2006) . From the
perspective of institutional theory it is suggested that HR practices are
affected by differences in national culture and that HR practices will be
largely dependent on managers' abilities to understand and balance different
cultural values and practices (Wang et al., 2008). The contingency or external
fit perspective emphasizes the fit between national culture and HR practices,
implying that specific HR policies are affected by national culture.
Whereas
the value systems affect human thinking, feeling, action, and the behavior of
organizations and institutions in predictable ways, the value dimensions
reflect basic problems that any society has to cope with but for which
solutions differ from country to country (Hofstede, 1983)
People
in different cultures communicate among themselves differently. . Verbal
communication styles are vary in different cultures and their communication
patterns. Greeting gestures has significant identifications. For an example, in
a business situation, North Americans shake hands, Japanese bow, and Middle
Easterners of the same sex kiss on the cheek (Abbasi and Holman, 1993).
The
culture of a country or region in which the organizations function influences
the way of motivating employees a great deal. In collective countries, such as
Japan, giving an individual reward to an employee could embarrass the recipient
and thus be de-motivating. Offering rewards for individual behavior that runs
counter to group norms is unlikely to have a positive influence on motivation.
People prefer to receive money, titles, or other materialistic or
status-oriented rewards. (Hofstede, 1997).
References
Abbasi, S. M. and Hollman, K. W. (1993) ‘Business Success in the Middle East,
Management Decision’, 31(1), pp. 55-59.
Gunykunst,
W. B. and Ting-Toomey, S. (1988) Culture
and Interpersonal Communication. California: Sage.
Hofstede,
G. (1997) Cultures and Organizations:
Software of the mind. London: McGraw-Hill.
Sathe,
V. (1985) Culture and Related Corporate
Realities. New York: Irwin.
K.LoMD,
S.M., (2006) what is the learning curve
associated with double balloon enteroscopy? Technical details and early
experience in 6 U.S. tertiary care centers. Gastrointestinal Endoscopy, 64(5), pp. 740-750.
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